Ref 17529

Project Hermes

Nine Regional UK Hotels
UK United Kingdom

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Size1 ft² /



JLL Hotels and Hospitality Group has been appointed sole advisor by the Vendor (Trading as Talash Hotels Group) to offer for sale the Portfolio of hotels, known as Project Hermes (“The Portfolio”), comprising nine hotels located across the United Kingdom in key regional markets.The portfolio of hotels offer a number of significant value-add opportunities and comprises of a total of 661 guest bedrooms held predominantly by way of freehold interest, with two hotels by way of long-leasehold interest. The hotels are primarily located in the Midlands and North West of England and include the Group’s flagship hotel, Stoke Rochford Hall Hotel near Grantham, Lincolnshire.

Group Investment Highlights

- Project Hermes is available as a portfolio, sub-group or individually by the way of individual asset sales.- The geographic cluster of hotels are all well located and have strong travel links to all major areas both regionally and nationally.- The Portfolio benefits from well-maintained and predominately freehold hotels, apart from Stoke Rochford Hall Hotel and Mercure Wigan Oak which are held on a long leasehold basis.- Four of the hotels are operated subject to the benefit of franchise agreements with Accor Hotels under their Mercure brand, which is a midscale brand of 3 or 4-star hotels, operating a total of 812 hotels across 62 countries.- Five hotels operate independently of brand affiliations.- The entire portfolio is offered unencumbered of management, and benefit from an experienced management team.- An incoming purchaser has the ability to structure the management team according to the requirements of the embedded future strategy.- Significant conferencing and event amenities with capacity for over 5,000 people across the estate. Providing opportunity for upside trading from weddings, functions and events.- Well-balanced mix of refurbished hotels with recent conversions to Mercure brand yet to experience brand refurbishment upside.- A number of significant value-add opportunities throughout the portfolio, including adding further bedrooms.- Established hotels presenting consistent historical operating performance with upside opportunities via a number of revenue enhancing programmes.- Family run business for over 12 years.

Portfolio Overview

PropertyLocationRoomsGuide Price
Stoke Rochford HallGrantham, Lincolnshire97£6,950,000
Mercure Birmingham North Barons CourtWalsall, West Midlands98£3,000,000
Mercure Warwick Honiley CourtKenilworth, Warwickshire73£2,450,000
Mercure Wigan OakWigan, Greater Manchester88£2,950,000
Mercure Chester North Woodhey HouseEllesmere Port, Cheshire75£2,850,000
Chimney House HotelSandbach, Cheshire51£2,750,000
Quorn Country HotelLoughborough, Leicestershire38£2,850,000
The Allesley HotelCoventry, West Midlands90£4,850,000
Huntly Arms HotelAboyne, Scotland51£850,000
Aggregate 661£29,500,000


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Energy rating

Energy rating C-G

Location and Transport